By purchasing a Brita product, you are showing your support for Brita and ME to WE’s shared mission: to empower youth to learn and take action on causes they care about.

Through WE Schools service-learning programs, youth are empowered with the skills, knowledge and motivation to bring positive change in themselves and the world. Read on to see why plastic waste reduction is so important, and why Brita and ME to WE are teaming up to help youth take action on this cause with educational resources and a grant program. You’ll also find helpful tips we can all use to create a greener world for everyone to enjoy.

The facts about plastic waste

it takes over 450 years for a single use plastic water bottle to decompose
it takes over 450 years for a single use plastic water bottle to decompose

Source: The National Oceanic and Atmospheric Administration (NOAA)

by 2050 there will be more plastic in the ocean than fish
by 2050 there will be more plastic in the ocean than fish

Source: World Economic Forum report

2.5 billion litres of bottled water consumed each year
2.5 billion litres of bottled water consumed each year

Source: Waste Reduction Week Canada


Brita Young Innovator Plastic Free Fund​

Do you know a young person with an innovative solution to today’s plastic problem?​

Brita wants to help them bring their idea to life! That’s why they’re giving 26 schools $20,000 worth of grants, supporting students as they work toward a plastic-free planet and greener future.

Grants​

  • Two schools will receive $1,000 each​
  • Twenty-four schools will receive a $750 grant​

So get out there and turn your big ideas into action!

 WE makes it easy for you to make an impact and change lives
 WE makes it easy for you to make an impact and change lives

In order for your application to be considered eligible for the grant, the application must be in the form of a project summary, a proposal or a design to show how your idea can solve the single-use plastic bottles pollution problem. Grants will be awarded to applicants in order to develop an implementation plan to action your idea and bring your project to life. Your proposals will be evaluated on a number of criteria that you can find in the award application hub here.


Together, we can create a greener future

Turn everyday habits into world-changing acts with a few easy-to-follow tips to go green and ditch plastic waste. ​

Sustainability and environmental consciousness go hand-in-hand. ​​

While using our purchasing power responsibly is critical to creating a more environmentally friendly global landscape, weighing the environmental impact of our seemingly inconsequential daily actions is equally as significant. You’d be surprised by the revelations your recycling bin might trigger if you take a moment to really ponder its contents.

As for motivation to get out of your comfort zone and into a green space, let’s talk facts. Aside from being an eyesore littering parks, beaches, rivers, lakes and oceans, plastic waste is a threat to marine life when dumped into their natural environment. With less than 10 percent of plastic currently being recycled in Canada, environmental damage must be addressed with innovative green transformation immediately.

Help usher in an era of zero plastic waste with these easy-to-follow tips.​


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